Branding like KISS

What Rock Stars In High Heels Have To Do With The Future Of Your Brand – A Lesson From The KISS School Of Business (Forbes):

And if your brand’s identity can stand on its own, no one will ever be able to beat you at it. There’s never going to be a band that can say, “We’re more like Kiss than Kiss is!” They might be louder, faster, flashier, younger, sexier, etc., but it doesn’t matter—they’ll never beat Kiss at being themselves.

(via Timon; Picture CC from Eric)